Privacy Policy — Mr.PlanB

Last updated: July 2026

Welcome to Mr.PlanB (https://www.mrplanb.com). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.

1. Information We Collect

We may collect:

• IP address, browser type, device information, and pages visited (via Google Analytics)
• Usage and interaction data such as scrolling and clicks (via Microsoft Clarity session analytics)
• Advertising data from our programmatic advertising partners (cookies, device identifiers, and personalized ad identifiers)
• Contact form submissions if you choose to reach out
• Email address if you subscribe to our newsletter (processed by MailerLite, our email service provider)

2. How We Use Information

We use this data to:

• Improve website performance and user experience
• Serve relevant ads through Google AdSense
• Analyze website traffic and usage patterns
• Respond to your inquiries
• Send newsletter updates (only if you subscribe)

3. Programmatic Advertising

This website is funded by advertising. We work with programmatic advertising partners — currently Google AdSense, and potentially other advertising management partners in the future — that serve ads through real-time bidding. These partners and their demand vendors may collect or receive information such as your IP address, device identifiers, approximate location, and pages visited in order to select and measure ads.

Learn more about how Google uses data: How Google uses data when you use our partners' sites or apps. If we begin working with a new advertising management partner, we will update this policy with the partner's name and a link to its privacy policy and list of advertising technology vendors.

4. Cookies and Tracking Technologies

This website uses the following types of cookies:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
• Advertising Cookies: Used by Google AdSense to serve personalized ads
• Preference Cookies: Remember your settings (theme, language)

You can manage cookie preferences through your browser settings or by using our cookie consent banner.

5. Legal Bases for Processing (GDPR)

Where the EU/UK General Data Protection Regulation applies, we process personal data on the following legal bases:

• Consent (Art. 6(1)(a)) — for analytics, session analytics, and personalized advertising cookies, collected through our cookie consent tool
• Legitimate interest (Art. 6(1)(f)) — for basic site security, fraud prevention, and aggregate, non-identifying measurement
• Contract / your request (Art. 6(1)(b)) — to respond to inquiries you send us and deliver newsletters you subscribe to

6. Your Rights (GDPR)

If you are in the EU/EEA or UK, you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your personal data
• Restrict Processing: Request limitation of data processing
• Data Portability: Request transfer of your data
• Object: Object to processing of your personal data
• Withdraw Consent: Withdraw consent for personalized advertising at any time via our cookie consent tool or your browser settings
• Complain: Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at contact@mrplanb.com

7. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the CPRA, gives you the following rights:

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you
• Right to Delete: Request deletion of personal information we have collected from you
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt Out of Sale or Sharing: The use of advertising cookies that enable cross-context behavioral advertising may be considered a "sale" or "sharing" of personal information under the CCPA. You can opt out at any time via the methods below
• Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights

Do Not Sell or Share My Personal Information:

• Decline advertising cookies in our cookie consent banner
• Opt out of personalized ads at www.aboutads.info
• Enable the Global Privacy Control (GPC) signal in your browser
• Email us at contact@mrplanb.com with the subject "Do Not Sell or Share"

We do not knowingly sell the personal information of consumers under 16 years of age.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy. Analytics data is retained for 14 months. Contact form submissions are retained for 2 years.

9. Third-Party Links

Our site may link to other websites. We are not responsible for their content or privacy practices. We encourage you to read the privacy policies of any third-party sites you visit.

10. Children's Privacy

This website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you are a parent and believe your child has provided us with personal information, please contact us.

11. Updates to This Policy

We may update this Privacy Policy periodically. Changes will appear on this page with a new "Last updated" date. Continued use of the website after changes constitutes acceptance of the updated policy.